The Need for Family Insights
If you’re a parent, you’ll know firsthand the struggles of raising children in the digital age without a ‘magic bullet’ solution to every new threat that arises.
The internet has been revolutionary in its ability to connect people and give them access to an endless array of information. Yet, it can often seem as though every opportunity made possible by technology comes with some degree of risk.
As young people’s lives move progressively online, growing numbers of concerned parents are struggling in their search for the perfect online safety solution: which is where we come in.
Here at Family Insights we strongly believe that relationships should be built on trust. When parents use parental controls that block internet access or spy on their children’s activity, they not only risk eroding parent-child trust, but they also lose the opportunity to empower and educate their children to safely navigate the internet.
At Family Insights, our approach to online safety is anchored in trust, honest communication and ongoing family education. Working closely with local and international cyber safety experts and a team of Australia’s leading child medical researchers at Telethon Kids Institute, we are committed to collating and curating expert information for parents so they are armed with facts and have insight into the online lives of their children.
The first generation of child protection software
The emerging threats from the internet have led to the development of online child protection software products which attempt to address the main issues.
Blocking software emerged first, allowing parents to restrict a range of websites such as those with R and X rated content. Parents felt better thinking they had successfully restricted access. However this sense of security only hid the reality of the situation, with research showing young people still able to access such content in a range of other ways without their parents knowledge.
Next came Spyware, software that allowed parents to monitor all of the activities of their children. With this software parents could read emails, individual social posts, review posted photos and more. Every step of their children’s online existence could be watched. Or so they thought. Children fought back, distrusting their parents, creating hidden social media accounts, or even breaking the spyware itself.
Researchers into childhood development felt uncomfortable with these approaches, with methods that either hid the greater threats from parents, or eroded the parent-child trust required to help families safely navigate the internet.
A new approach - Family Insights
Family Insights Group Limited, in collaboration with leading children’s medical researchers Telethon Kids Institute, came up with a new approach to the challenge. Wangle had already developed a best in class secure and accelerated mobile VPN network which had the ability to analyse network data in real time. By marrying Telethon Kids Institute’s years of research into online childhood behaviour with the enormous flow of internet and GPS data passing through our network, Family Insights was designed to analyse children’s online activity in real time to look for emerging threats.
This approach could enable real time alerts to parents with details of identified issues, and offered the opportunity for parents to consider and react to emerging threats earlier in the process. But parents had a further issue to contend with - what were they supposed to do once a threat had been identified?
The team at Wangle worked closely with Telethon Kids Institute and other experts in the field to collate and curate detailed information from researchers, government advisory bodies and educators. We then explored the ecosystem for relevant resources, tools and services, so that parents had much more detail on what threats might mean, what their approaches might involve, and who to turn to for help when they needed it.
And so Family Insights was born.
Live network monitoring whilst keeping children’s privacy intact
Real time alerts for parents and carers
Detailed educational content to help address threats that are identified
A whole family approach to helping children learn to safely navigate the internet
Chief Executive Officer
Head of Education